About Us
MAKING STRIDES TOWARDS CHANGE
Women’s football has captivated millions worldwide and is set to grow exponentially.
But decisions are being made using outdated approaches originally designed for men’s football
when it was coached, watched and invested in by other men.
Women’s football has unique needs that go beyond bridging the gap. While parity is essential, the
route to achieving it needs to be based on strategies designed distinctly for women’s football.
Some clubs are at the forefront of change. But far too many are lagging behind.
A LEVEL PLAYING FIELD
Formation’s vision is to pave the way for women to excel in our beautiful game. As well as being a catalyst for empowerment and elevating women, we seek to break down barriers, promote equality and equity, and ensure women’s voices resound loudly within the realm of football.
WHAT FORMATION BELIEVES IN
Values aren’t just ‘nice-to-have’. They’ re a fundamental necessity that drive lasting growth, foster positive relationships and cement our reputation long into the future.
BEING OPEN
AND TRANSPARENT
Sharing information, decisions and processes with clarity and accessibility means everyone understands our reasons.
DO THE RIGHT THING
AND DO THE THING RIGHT
We’re data informed but also people-focussed and uphold the highest standards of integrity. Data helps us identify opportunities whilst taking a human approach allows us to create solutions that work in the real world.
NEVER FORGET
IT's A GAME
We know that for players and fans, football brings joy. Players walk away when they’re no longer enjoying it and fans leave when the experience isn’t fun anymore.
LEADING THE WAY WITH
DATA AND RESEARCH
Formation has extensive knowledge of strategic thinking, business process, risk management, governance and professionalising organisations. And we know firsthand stakeholders are allocating resources based on their experience of the men’s game. We’re drawn to research-led and data-driven approaches to identify not just the problems in the women’s game, but also the path forward for associations, leagues, clubs, coaches, players and agents.
WANT TO RISE ABOVE THE NORMS?
If you’re involved in women’s football, Formation can help
you up your game based on a women-first approach.