About Us

Rewriting the rules of Hiring
in women’s football.

Formation is a football-first global recruitment and career development organisation focused on the off-the-pitch workforce dedicated to the women’s game. 

We connect clubs, federations, and academies with professionals across both technical and non-technical roles — people who bring skill, purpose, and lasting impact.  

And we support individuals at every stage of their professional journey. 

WE SPECIALISE IN

TECHNICAL ROLES

  • Sporting Directors
  • Technical Directors​
  • Academy Directors​
  • Head Coaches/Assistant Coaches/Goalkeeping Coaches
  • Performance Analysts​
  • Recruitment and Scouting Specialists​
  • Sports Scientists​ and S&C Specialists
  • Medical Team (Physiotherapists, Sports Therapists, Doctors)

NON-TECHNICAL ROLES

  • General Managers
  • Operational Managers
  • Marketing and Communications Specialists​
  • Commercial Managers (Sponsorship and Partnerships)​
  • Digital Specialists
  • Ticketing Professionals
  • Event and Matchday Coordinators​

— all critical to building the future of the women’s game behind the scenes.

From football operations to marketing, from coaching staff to club management — we help build the team behind the team.  

We exist to build what the women’s game deserves: a more inclusive, impactful, and future-ready football industry. 

Whether you’re hiring or looking to be hired, we unlock potential — one placement, one partnership, one career at a time.



We connect clubs, federations, and academies with professionals who bring both skill and purpose — and support individuals through every stage of their careers. 

We exist to build what the women’s game deserves: a more inclusive, impactful, and future-ready football industry.

Whether you’re hiring or being hired, we unlock potential — one placement, one partnership, one career at a time.

WHY FORMATION?

The game is evolving. So should the way we hire.

Women’s football has unique dynamics — and deserves solutions designed with those in mind. 

We deliver inclusive hiring strategies and tailored support to help clubs hire better, and to ensure talented professionals — including former players and underrepresented voices — aren’t left on the sidelines. 

WHAT WE BELIEVE IN

EQUITY

We increase visibility and access for talent that’s often overlooked.

Empowerment

We go beyond placements — offering coaching, mentorship, and long term career tools.

Excellence

We deliver high-quality recruitment tailored to the pace and potential of the women’s game.

Community

We’re building a connected, inclusive ecosystem where talent and organisations grow together.

Let’s build what the women’s game deserves.

Contact Us